The Cadbury Martians are back! And this time they’re bringing our favorites along with a twist.
We teased you a bit with these chocolates a little while ago, and you guys went ape. So did we! It’s not often a brand brings out a limited edition that you don’t want to be limited. Cadbury have brought back the martians, to launch and celebrate these new additions to the family.
Each martian represents a different slab, and it’s a super cute campaign. Cosmo found the Astros slab – popping with galactic color and fun. Cupido lost her heart to Caramilk P.S. with crispy rice flakes and covered in white caramilk. Cosmo found his joy in the Crunchie slab with honeycomb pieces. And Luna can’t get enough of the chewy adventure in 5Star slab.
To get your hands on these martians couldn’t be easier – simply indulge in your favorite limited edition slab, and collect the stickers in specially marked 80gm OR 150gm Cadbury Dairy Milk slabs or any one of the four limited edition 150gm slabs. Collect 4 stickers and stick them on the promotional pamphlet found on the branded displays in participating stores, and then redeem your martian figurine at any participating petrol station. You have until 31 August 2018, or while stocks last.
What’s more – the martians are coming to life on phones through an exciting augmented reality experience. Grab the slab you want to run, scan the wrapper, and be amazed as the martian comes to life, showing off their moves and interacting with each other. The kids are going to love it!
And it gets even better than that too – Consumers in Durban, Johannesburg, Pretoria and Cape Town will get the chance to face off against the Martians in the ultimate dance battle at the Martians Dance-Galactic Activations. Bring any Cadbury slab to the activation to enter, dance, and see your name climb up the leaderboard to be crowned the top scorer of the day and win a Cadbury Martian hamper.
The Martians will be making their way to Gateway Theatre of Shopping in Durban from 10 to 15 July, from there they’re heading to Joburg where you’ll find them at The Zone in Rosebank from 23 to 29 July. Then it’s Pretoria’s turn as they dance up a storm at Menlyn Shopping Center from 32 July to 5 August. And lastly Cape Town can get jiggy with them at Canal Walk from 8 to 12 August.
Get your hands on your favorite slab and start collecting those stickers to redeem your martians. And let us know what flavor you’re most excited to try in the comments box below??